OBJECTIVE
Awareness and education campaign for MAC’s unparalleled diverse and inclusive foundation franchise with 64 shades.
APPROACH
Deep cross-functional collaboration between messaging and experiential teams to bring this to life. Animating not only shades of skin tones, but the shades of individual personalities.
RESULTS
The EMEA pop up saw attendance of 300 Global influencers to our content factory and 600 consumers who came for an exclusive product shopping moment. Results: 80 million estimated reach and $3 million earned media value on Instagram.
