APPROACH
Fuel innovation with a design thinking approach: cross functional team brainstorms, UX tools and processes, rapid prototyping, iterative design, consumer journey mapping, and service design blueprints. Projects include both digital and IRL applications and executions. Empowering teams to evolve dreams into reality. Fostering divergent thinking and doing.
DESIGN THINKING
Guide teams using design thinking processes to innovate and solve complex business problems: productive brainstorming sessions, aggregate and synthesize results, next steps informed by solution based questions to explore “what if and how can we”, and lead rapid prototyping sessions to drive iterative design.
CONSUMER JOURNEY MAPPING
Lead cross functional team collaborative sessions to create maps and service blueprints that analyze the consumer emotive state across touchpoints, and alongside brand capabilities and resources. This exercise enables teams to identify gaps and opportunities, and strategically prioritize investments / resources to innovate, evolve and solve.
EXPERIENCE DESIGN
Drive iterative experience design with: low and high fidelity user flows, wireframing, persona creation, user interviews and usability testing.
CREATIVE STRATEGY
Partnering with brands and startups seeking to define their mission, value proposition, and B2B/B2C engagement strategies.
BLOCK RENOVATIONS
Provide experience and service design for this online to offline B2C startup. Lead team sessions to analyze each touchpoint in the consumer journey to identify gaps and opportunities for innovation and surprise to increase sales conversion.
THE CALL LIST
Conducted the first-to-market events for this interactive live video platform and collaborated with founders to finalize UX design. Mapped out the B2C consumer journey to facilitate strategic brand adoption and expanded its use cases for businesses ranging from retail to digital media.
BELLEBARORGANICS.COM
Collaborated with founders of this beauty and wellness DTC startup to map out a strategic three year growth plan and evolution of the product / consumer experience in the wake of an unexpected and rapid business success since launch.
CHERRYPICK.AI
Guided founders to define this social listening agency’s unique and disruptive positioning. Helped them articulate their value proposition for retailers and how their data can be leveraged to specifically develop product innovation and consumer engagement strategies.