OBJECTIVE
For brands to be relevant, they need to position themselves as more than product providers, but also of experiences and services. Personalized services are high value to the consumer, and the value to the brand is demonstrated in insights that show that consumers who spend more time with an Artist in store purchase more.
APPROACH
For all product launches, develop consumer services to highlight product features, versatility and benefits.
RESULTS
Drove the development of bespoke custom services to enhance the in-store experience and drive to retail. Services are high value to both the customer and brand: the experience is personalized for the customer and deliver 50% higher sales lift than normal transactions.
