Driving UGC

OBJECTIVE

Developed an app to engage influencers and consumers in Foundation launch storytelling by leveraging the campaign messaging.

 

APPROACH

Drafted user experience flow for the app including data capture, selfie overlay, social sharing features and metrics tracking.

 

RESULTS

This sharable experience was executed at a global press event in Paris with over 300 global Influencers participating, and at smaller retail events in over 20 markets.