OBJECTIVE
Bring new and younger audiences to the brand by engaging their favorite makeup influencers.
APPROACH
Partner with markets to identify these influencers and develop a strategic end-to-end consumer journey, engaging them before, during and after the event.
RESULTS
Hosted a live stream event in Mexico with Yuya (20 million followers). Results: 2,800,000 impressions and total reach of 6.6 million. The experiential campaign drove 58% of the total online sales, and increased offline sales by 30% for the week.
